Client
Jo Malone

Venue
Venice and various UK Jo Malone stores

Brief
To bring 4 characters inspired by the iconic Harlequinade Pantomime to life for a live VIP launch event in Venice and a national in-store promotion

Outcome
At the event in Venice we had a juggler manipulating boxes as Pierrot, a mime artist as The Clown and a ballet duo as the lovers Columbine and Harlequin. All characters wore bespoke costumes in the iconic Harlequin print that echoed the limited edition product packaging  in black, gold and white with accents of deep red. The ballerinas were then used after the event for an experiential campaign in stores nationwide.